Launch date + target metrics
Write the hard date at the top and the two or three numbers that define success — downloads on day one, signups by end of week, revenue MRR by day 30. Every other section on the board flows from these.
Free template
Free launch plan template — whiteboard-ready.
BoardSnap is an iOS app that reads a whiteboard photo and outputs a clean summary plus tri-state action items in about ten seconds. This launch plan template gives you a battle-tested structure to put on the board before you snap it.
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Free to start. Pro from $9.99/mo or $69.99/yr.
When to run this
Run this template two to four weeks before your target launch date. It's most useful after you have a shippable v1 and need to coordinate marketing, support, distribution, and comms across multiple people or workstreams.
It also works as a sanity check in the final 48 hours — draw the template fast on the nearest whiteboard, fill in what's done vs. what's still open, snap it, and let BoardSnap AI generate a same-day action list you can paste into Slack.
The structure
Pre-launch checklist
Three columns: Done / In-flight / Blocked. List every task that must be complete before launch: store listing, press kit, onboarding copy, support docs, analytics events, payment stack smoke-test. Mark each honestly.
Distribution channels
One row per channel — App Store feature pitch, Product Hunt, newsletter, social, press outreach, community posts. For each: owner, go-live time, status. Not a wish list — only channels you will actually work.
Comms & messaging
The one-sentence launch statement, the headline for each channel, and the hook you'll A/B on social. Write these out on the board. If they don't fit on a sticky note, they're too long.
Day-one war room
Who is watching metrics? Who handles support tickets? Who has authority to roll back or hotfix? Write the names and their roles during the first 24 hours. If everyone is 'monitoring,' nobody is responsible.
Post-launch review trigger
Decide in advance when you'll call the launch done and do a retro — 48 hours, 72 hours, one week. Write the date. BookSnap AI will include this in the action items so it doesn't slip.
How to run it
- Set the launch date
Write it large at the top of the board. Everything else is subordinate to this date. If it's a soft target, say so explicitly — ambiguity kills launch momentum.
- Draw the pre-launch columns
Divide the left third of the board into Done / In-flight / Blocked. Fill with every outstanding task. Don't filter — get it out of your head and onto the board.
- Map distribution channels
Use the center of the board. One row per channel, three fields: owner, go-live window, and status. Cross out channels you're cutting. Ruthless prioritization belongs on whiteboards.
- Write the comms skeleton
Right third of the board: your launch statement, your Product Hunt tagline, your email subject line. Seeing them all at once reveals inconsistencies fast.
- Assign day-one roles
Bottom of the board: name + responsibility for the first 24 hours. Support, analytics, social response, engineering on-call. Each role goes to exactly one person.
- Snap with BoardSnap
Open BoardSnap on iPhone. VisionKit straightens the board automatically. BoardSnap AI reads every section and produces a summary plus dated, tri-state action items — open, in-progress, done.
- Share and execute
Paste the BoardSnap output into your team's task tracker or Slack. The AI-generated subtasks are already scoped to what's written on the board, so you can assign them immediately.
Why launch plans on a whiteboard + BoardSnap is better than digital
Miro and FigJam give you infinite canvas but zero urgency. A physical whiteboard forces focus — you can't scroll past the hard conversation. When the board is full, you're done planning and ready to ship.
BoardSnap converts that physical pressure into a digital artifact in ten seconds. Every task you wrote gets read, classified as open/in-progress/done, and broken into subtasks. No transcription, no formatting. The action plan lands in your hands before you've capped the marker.
Frequently asked
How is a launch plan template different from a project plan?
A project plan covers the full build lifecycle. A launch plan starts at shippable v1 and covers the window from 'ready to ship' to 'successfully live.' It focuses on distribution, comms, and day-one operations rather than engineering milestones.
How much whiteboard space does this template need?
A standard 4×8 foot whiteboard is plenty. The template divides naturally into thirds: pre-launch tasks on the left, channels in the center, and comms on the right. A smaller rolling whiteboard works if you keep each section tight.
Can BoardSnap read a launch plan that has sticky notes on top of it?
Yes. BoardSnap AI reads text regardless of whether it's written directly on the board or on a sticky note placed on it. VisionKit handles the perspective correction so overlapping notes still come through clearly.
Is BoardSnap free?
The free tier includes one project and 30 boards — enough to run several launch plans. Pro unlocks unlimited projects and boards for $9.99/month or $69.99/year.
Can I use this template for an App Store launch?
It's built for exactly that. The distribution section maps cleanly to App Store feature pitch, Product Hunt, social, and press. The day-one war room section is especially useful for the first 24 hours after a release goes live.
Related templates
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