Research questions
Write the two to three specific questions this study will answer. Research questions are not the same as interview questions — they're the knowledge gaps you're trying to close. 'Do users understand the onboarding flow?' is a research question. 'Walk me through what you'd do first on this screen' is an interview question.
Method
Write the research method you'll use and why it's right for this question. Usability testing answers 'can users do X?' Interviews answer 'why do users do X?' Surveys answer 'how many users do X?' Match the method to the research question — not to the team's preferred method.
Participant profile
Write the criteria for research participants: role, company size, product experience level, and any specific behavioral or demographic criteria. Write the number of participants. Five to eight is standard for usability testing. Twelve to twenty for interviews if you need to reach saturation.
Timeline
Recruitment period, fieldwork dates, analysis period, and output delivery date. Write each phase with a start and end date. Research studies that don't have a delivery date often don't ship findings — the date creates urgency.
Analysis and output
How will you analyze what you collect? Note-taking rubric, affinity mapping, thematic analysis? Write the analysis approach. Then write the output format: research report, insight cards, opportunity areas, or direct design recommendations. Different stakeholders need different output formats — agree on this before fieldwork.