OKRs
Definition
OKRs (Objectives and Key Results) are a goal-setting framework where an Objective states a qualitative direction and Key Results define measurable signals that prove the Objective is being achieved.
The framework came from Intel and was popularized by John Doerr at Google. The structure is simple: one Objective (ambitious, qualitative, motivating) paired with two to five Key Results (quantitative, time-bound, outcome-focused rather than task-focused).
A well-formed Objective sounds like a headline: "Make our onboarding fast enough that new users reach value before they second-guess the signup." A well-formed Key Result sounds like a test that passes or fails: "Day-3 activation rate increases from 24% to 40% by end of Q2."
Common mistakes: writing Key Results that are tasks ("ship the redesigned onboarding flow"), setting Key Results that are already guaranteed ("maintain current NPS"), or writing so many OKRs that the team has no clear priority.
OKR planning sessions are heavy whiteboard work. Teams map objectives against strategy, debate key result numerics, and sketch dependency lines. BoardSnap captures those planning boards as structured summaries — so the OKR logic that emerged from the session is preserved, not just the final spreadsheet that got cleaned up afterward.
Examples
- O: Become the default tool for sprint ceremonies. KR: Average team uses BoardSnap in 3+ ceremonies per sprint by end of Q3.
- O: Fix the activation problem. KR: Day-7 retention moves from 18% to 30%.
- A whiteboard with objectives written as headlines and KRs as pass/fail tests below each
Snap a okrs. Ship its actions.
BoardSnap turns any whiteboard — including this one — into a summary and action plan.