BoardSnap is an iOS app that captures the creative concepting that happens on whiteboards — idea territories, campaign concepts, creative rationale — and structures it into documented output before the idea fades.
Creative work is non-linear and fast. A concepting session might fill three whiteboards in two hours: dead ends, pivots, half-formed ideas that contain the seed of the right answer, and finally the breakthrough concept that the whole team recognizes the moment it hits the board. Losing any part of that process — including the dead ends, which are often as instructive as the breakthroughs — costs the team real creative capital.
BoardSnap captures the full creative journey, not just the final board. Snap at every major iteration: the territory exploration, the concept elimination, the breakthrough moment. BoardSnap AI reads the creative content — the conceptual territories, the executional ideas, the rationale annotations — and returns a structured creative summary that becomes the documented version of the concepting process. The dead ends are captured. The reasoning is captured. The breakthrough is captured.
For creative agencies working across multiple clients and campaigns, Projects keep each creative engagement in its own silo. The campaign concepting for Client A doesn't contaminate Client B's creative territory. And because BoardSnap learns each client's brand voice, the summaries always sound like the client's brand — useful for gut-checking whether a concept is on-voice before the creative review.
Map the creative territories on the board: 4-6 distinct conceptual directions with their rationale, executional possibilities, and risks. Snap it. The structured summary becomes the territory presentation — before anyone opens Keynote.
Develop the chosen concept on the board: big idea, campaign idea statement, channel executions, key visual direction. Snap each iteration. The project documents the creative evolution from rough territory to polished concept.
After client discovery and strategy work, synthesize the creative brief on the board: key insight, proposition, audience truth, creative mandate. Snap it. The summary is the brief — structured and complete before the debrief meeting ends.
Map the production plan on the board: creative deliverables, talent needs, shoot logistics, post-production sequence, delivery timeline. Snap it. The structured output is the production brief your producing team builds from.
Review the campaign's creative performance on the board: what worked, what didn't land, what we'd do differently. Snap it. The summary becomes the creative debrief document — useful for next year's brief and for new team members joining the account.
VisionKit runs on-device. AI summarization sends content to BoardSnap's API. For concepting sessions under NDA or involving pre-launch client campaigns, apply the same data caution you'd use with any cloud tool. The on-device scan does not create an external data record.
Point the brand-aware AI at the client's brand site and at your agency's capabilities site. BoardSnap learns both — the client's brand language and the agency's creative vocabulary. Summaries reflect the right register for each context.
BoardSnap reads both text and diagram content. Visual sketches will be described in prose — not reproduced as images. For a concepting session, the text and annotation capture is often more useful than the sketch itself: the insight, the rationale, the connections between ideas.
Snap each concept separately. Each snap is a distinct board in the project. The project holds all the concepts from the session — organized, labeled, and searchable.
Yes. Empathy mapping, journey mapping, 'How might we' brainstorming, prototype planning — all of it works. These sessions produce exactly the kind of annotated, structured whiteboard content that BoardSnap reads well.
Yes. If you're working through shot lists, blocking, or production changes on a board at the location, snap it. The offline queue handles shoot locations with no cellular coverage.
Snap a board. Get a clean summary and action plan tied to your team.