Five-year destination
Write the five-year vision statement at the top — specific enough to be falsifiable. 'Become the default whiteboard app for every product team in North America' is specific. 'Be the leader in AI productivity' is not. Name the market, the position, and the scale.
Year 5 milestones
Two to four concrete outcomes that would prove you've arrived at the destination. Revenue, market share, team size, geographic footprint, or product capability milestones. Write numbers. The year-5 milestones anchor every other section.
Year 3 checkpoint
Halfway there — what does 'on track' look like at year three? Write the two or three metrics that tell you whether you're on the year-five trajectory or drifting. If year three looks exactly like today, you're not planning — you're extrapolating.
Year 1 foundation
What must you build, ship, or prove in the first year to create the foundation for years three and five? These become your annual OKRs. Write three to five year-one outcomes — specific, measurable, and directly connected to the year-three checkpoint.
Key assumptions & bets
The five-year plan only works if certain things are true about the market, technology, and competition. Write three to five explicit assumptions. If an assumption is wrong, what's the contingency? Naming assumptions forces intellectual honesty and protects the plan from invisible brittleness.