BoardSnap is an iOS app that reads messaging framework whiteboards and turns core message statements, proof points, audience variants, and tone guidelines into a structured messaging document.
Messaging inconsistency is one of the most common growth killers for early-stage companies. Sales says one thing, marketing says another, the website says a third, and the product itself says something different. Everyone means well — they just don't have a shared document to work from.
Messaging frameworks are built in whiteboard sessions: the core message at the top, the supporting proof points below it, the audience-specific variants branching off. It's a tree structure that benefits from visual space.
Then it needs to become a document the whole team can reference. BoardSnap reads the tree.
One sentence: what you do, for whom, and the primary benefit. Not clever, not jargon — clear and specific. This is the root of the messaging tree. Every variant derives from it.
Three to five specific, credible claims that support the core message. Each proof point should be verifiable — a feature, a metric, a customer outcome. Write them beneath the core message.
For each key audience segment, write a variant of the core message that emphasizes the most relevant proof points. Draw arrows connecting proof points to the audience variants that use them.
Write the tone guidance: words you use, words you avoid, the personality of the voice. Short lists of specific examples work better than abstract descriptions.
For each audience, write a one-liner — the shortest possible statement of the value. These become the ad headlines, email subject lines, and sales openers.
BoardSnap reads the core message, proof points, audience variants, tone parameters, and one-liners as a structured messaging tree.
A messaging document: core message statement, supporting proof points with evidence, audience-specific message variants with their relevant proof points called out, tone guidelines with specific examples, and a one-liner library. The document is ready to distribute to sales, marketing, and product as the single source of messaging truth.
Core message, four proof points, three audience variants (developers, engineering managers, CTOs), tone guidelines, and a one-liner for each audience. BoardSnap's output was formatted for distribution in one hour. The sales team used it in the following week's outreach with immediately measurable improvements in response rate.
A consumer fitness app's messaging framework session. The board mapped the emotional core message against functional proof points, with variants for health-focused, performance-focused, and social-focused users. BoardSnap's output became the App Store copy brief.
A brand guide covers identity (logo, color, typography, voice) broadly. A messaging framework is specifically about what you say and to whom. They're complementary — the brand guide sets the voice, the messaging framework sets the message. Build both, keep them in the same project.
When the product changes significantly, when a new audience segment becomes primary, or when competitive positioning shifts. Some companies do quarterly messaging reviews. BoardSnap projects accumulate all versions — you can see how messaging evolved over time.
Yes. Set your product URL as brand context in the project. Then when you snap a messaging framework board, BoardSnap AI produces output calibrated to your existing product voice — not generic copy. Useful for keeping the framework internally consistent with your current brand.
The framework itself is usually internal. The output — the one-liners, the audience variants, the proof points — feeds external content. Share the framework with sales, marketing, and product; use the one-liner library on the website and in campaigns.
Snap the board, ship the action items in ten seconds.