The problem
A sprint review is half demo, half feedback session. The team shows what shipped. Stakeholders respond. Someone at the whiteboard writes down the feedback in real time — sticky notes or markers. That board is arguably the most valuable strategic artifact of the sprint. It shows not just what was built, but whether it hit the mark.
And yet the sprint review whiteboard is almost always lost. The demo ends, stakeholders leave, the facilitator takes a phone photo and moves on. The feedback doesn't make it back into the backlog as actual stories. 'The CEO said the dashboard felt cluttered' exists in three people's memories and one blurry photo. It doesn't exist in Jira.
The gap between stakeholder feedback and backlog work is where product quality erodes. Something gets noted in a sprint review and resurfaces two quarters later as a complaint. Nobody can prove it was raised before.