For Marketing Managers

For marketing managers who plan campaigns at the whiteboard.

BoardSnap is an iOS app that turns whiteboard photos into structured summaries and action plans in ten seconds. For marketing managers, that means campaign planning sessions, messaging workshops, and go-to-market strategy boards produce clean written briefs — the campaign plans your team executes from, not a photo of a board covered in sticky notes.

Download on the App Store Free to start. Pro from $9.99/mo or $69.99/yr.

What hurts today

  • Campaign planning sessions with the full marketing team produce a great whiteboard of channels, messaging, and tactics that needs to become a campaign brief before anyone can execute
  • Messaging workshops where you're working through positioning, key messages, and proof points at the board require a clean written output — the brief that becomes the brief for the copywriter, the designer, and the paid team
  • Go-to-market planning sessions produce a complex map of ICP, channels, sequencing, and metrics that gets half-remembered by execution
  • Creative briefs that start at the whiteboard need to flow directly into a structured written brief — not be reconstructed from a photo and memory 24 hours later
  • Channel mix and budget allocation decisions made in a session need a written record before the media plan is built
  • The feedback loop from campaign results back to strategy happens in a meeting with a whiteboard — and the resulting strategy adjustments rarely get cleanly documented

How BoardSnap helps

  • Snap a campaign planning board and get a structured campaign brief — objective, audience, channels, messaging hierarchy, timeline, success metrics — ready for the team to execute from
  • Messaging workshop boards produce a structured messaging architecture — the positioning statement, the key messages by audience, the proof points — the brief your copywriters need
  • Go-to-market boards produce a structured GTM plan — ICP definition, channel strategy, sequencing, metrics, and the action items for each channel team
  • Creative brief sessions produce a written brief in the format your agency or creative team needs — from the whiteboard session, not from a separate brief-writing session
  • Brand-aware AI writes marketing summaries in your brand's voice and your market's language — your audience segments named correctly, your positioning vocabulary intact
  • Projects per campaign or product keep marketing work organized — Q2 product launch boards don't mix with brand awareness campaign boards

A day with BoardSnap

  1. Campaign planning', 'body': 'Map the campaign — objective, audience, channels, creative approach, timeline, success metrics. Snap. BoardSnap produces a structured campaign brief — the document your team executes from, ready before the planning session ends.

  2. Messaging workshop', 'body': 'Work through the messaging architecture at the board — the core positioning, the key messages by audience, the proof points, the tone. Snap. BoardSnap produces a structured messaging brief — the source document for all campaign copy.

  3. GTM planning

    Map the launch — ICP, channels, sequencing, pricing, enablement. Snap. BoardSnap produces a structured GTM plan — specific enough for the channel teams to execute without a second clarification meeting.

  4. Campaign debrief', 'body': 'Map the campaign results — what worked, what didn't, what the data says, what to change. Snap. BoardSnap produces a structured debrief summary and a prioritized set of strategic adjustments for the next campaign.

  5. Creative brief session', 'body': 'Work through the creative brief with the creative team at the board — objective, audience, message hierarchy, visual direction, deliverables. Snap. The brief is written from the session, not from a memory of it.

Features that matter for marketing managers

Brand-aware AI

Paste your brand guidelines, your product marketing page, or your target audience documentation. BoardSnap AI learns your brand voice, your audience segmentation, and your positioning vocabulary — marketing summaries are on-brand from the start.

Projects per campaign

One project per campaign or product launch. Every planning session, messaging workshop, and debrief board accumulates in the project — the full campaign arc is organized and searchable.

Pinned context

Pin the brand positioning document, the current campaign brief, or the media plan. Every board session already knows the campaign's strategic context — the AI chat gives marketing-relevant answers.

Tri-state action items

Campaign tasks with owners and status — brief approved, creative delivered, channel live, results reviewed. The marketing execution workflow built from the planning board.

Auto-generated subtasks

High-level campaign tasks break into concrete work items — write the copy, design the creative, set up the tracking, build the landing page. The detailed task list generates from the planning board's action items.

Frequently asked

Can BoardSnap produce a campaign brief directly from a planning session?

Yes — run your campaign planning session at the whiteboard, map the objective, audience, channels, messaging, timeline, and success metrics. Snap. BoardSnap produces a structured campaign brief — organized by section — that serves as the working brief your team executes from. Edit and format for your template from there.

How does it help with messaging architecture specifically?

Map the messaging hierarchy on the board — the core positioning, the key messages by audience segment, the proof points for each message, the tone and voice direction. Snap. BoardSnap produces a structured messaging architecture document — the source brief for every copywriter, designer, and content creator on the campaign.

Can I use BoardSnap for cross-functional GTM planning with sales and product?

Yes — this is where the shared written record is most valuable. When marketing, sales, and product are all at the board agreeing on the GTM approach, snapping the board produces a written GTM plan that all three functions receive simultaneously. No re-interpreting the same discussion across three team's Slack channels.

How does the brand-aware AI work for marketing teams?

Paste your brand guidelines URL, your product marketing page, or your positioning document. BoardSnap AI learns your brand voice, your audience naming, your competitive positioning, and your product vocabulary — every summary reflects your brand's language, not generic marketing terminology.

Is it useful for agency briefing sessions?

Yes — run the briefing session with your agency at the whiteboard. Work through the objective, the audience, the key message, the visual direction, the deliverables. Snap. BoardSnap produces the brief that both you and the agency leave with — the shared document that prevents scope misalignment down the line.

Built for marketing managers who ship.

Snap a whiteboard. Ship the action plan. In ten seconds.

Free · 1 project, 30 boards Pro $9.99/mo · everything unlimited Pro $69.99/yr · save 42%
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