BoardSnap is an iOS app that reads go-to-market plan whiteboards and turns target customer definitions, channel strategies, pricing decisions, and launch sequences into a complete GTM document with tracked action items.
GTM planning is strategic and messy in the best way. You're answering: who are we selling to, how do we reach them, what do we say, what do we charge, and in what order do we do it? These decisions interact. Price affects positioning. Positioning affects channel. Channel affects sequencing.
A whiteboard holds all of these in tension simultaneously. You can draw connections, challenge assumptions in real time, and see the strategy take shape spatially in a way no linear document allows.
Then you need a GTM document to execute from. And writing it from memory, a week after the planning session, is not the same as capturing it from the board.
Ideal Customer Profile at the top of the board: company size, industry, role, pain point, buying trigger. Specific attributes, not vague categories. 'Series A-B SaaS companies, VP Engineering, pain: incident documentation overhead.'
Each channel on the board: how you'll reach the ICP, with a rough CAC and timeline estimate if known. Prioritize by expected ROI. Channels become action items for the marketing team.
One line: what you say to the ICP to make them want to know more. Not the tagline — the specific value claim for this audience. Write it verbatim. BoardSnap preserves the exact phrasing.
Tiers, prices, what's in each tier. Any pricing rationale written on the board (competitive pricing, cost-plus, value-based) gives BoardSnap context for the pricing section.
Phase 1 (beta/early access), Phase 2 (limited launch), Phase 3 (full launch). What happens in each phase, who's involved, and what success looks like. Phases become milestones with owners.
BoardSnap reads the ICP, channels, key message, pricing, and launch sequence as a coherent GTM document with cross-section relationships preserved.
A GTM document: ICP definition, channel strategy with priorities and estimates, key message statement, pricing architecture, and a phased launch sequence with milestones and success criteria. Action items cover channel setup, messaging validation, pricing testing, and phase-gate criteria. The document is ready for investor sharing or team alignment.
A startup's first GTM planning session. Three ICP segments, four channels, two pricing tiers, and a three-phase launch. BoardSnap's output became the deck appendix that investors asked to see — the live whiteboard session produced a more honest strategy than a polished slide would have.
An established company launching a new product tier. The GTM board mapped how the new tier fit with existing pricing, which channels were already warm, and what messaging would differentiate without cannibalizing. BoardSnap's summary became the internal alignment document.
A GTM plan covers the strategic layer: who, how, what, and at what price. A launch plan covers the execution layer: milestones, owners, dates, and go/no-go criteria. They're complementary. The GTM plan drives the decisions; the launch plan executes them. Snap both into the same project.
Yes. The best GTM planning sessions are tight and time-pressured. A forty-five minute whiteboard session with a clear structure produces a better GTM document than a two-hour rambling discussion. BoardSnap captures the output regardless of session length.
Yes — especially for the messaging section. With brand context set in the project, BoardSnap's output frames the key message and value claims in your brand's established voice, not generic strategy language. Useful when the GTM doc goes to external stakeholders.
Snap a revised board. The project accumulates version history. Use the project AI chat to identify what pivoted: 'What changed between the pre-launch and post-launch GTM strategy?' — useful for retros and investor updates.
Snap the board, ship the action items in ten seconds.