BoardSnap is an iOS app that reads launch plan whiteboards and turns launch milestones, owner assignments, dependencies, and go/no-go criteria into a structured launch checklist with tracked action items.
Launch planning is one of the highest-stakes whiteboard sessions a team runs. The board covers: what needs to happen, in what order, who owns it, and what the go/no-go criteria are. Getting this wrong costs real money and trust.
Launch plans on whiteboards are common because the complexity is too high for a linear document in the planning phase. You need to see dependencies visually, see the critical path, see where the blockers are. The whiteboard enables that spatial reasoning.
Then someone has to turn it into the actual launch plan document — the checklist, the owner table, the timeline. BoardSnap does that automatically.
On the left: the milestone. On the right: the date. In between: the dependencies. Use arrows to show 'X must happen before Y.' This structure is what BoardSnap reads as the critical path.
Every milestone gets one owner. Not 'team' — one named person or role. Write the owner adjacent to the milestone: 'Marketing ready: A.L.' BoardSnap maps owners to action items.
In a dedicated section, write the go criteria: what must be true for the launch to proceed. Be specific — 'load test passes at 10k concurrent users' not 'performance is acceptable.' BoardSnap reads these as blockers.
Anything that could fail gets a flag. What's the fallback if it does? Write the contingency next to the risk. BoardSnap captures risks and contingencies as paired items.
Highlight the critical path — the sequence of milestones where any delay pushes the launch date. Circle the critical path items. BoardSnap flags these as priority action items.
One snap. BoardSnap returns a launch checklist: milestones with dates and owners, go/no-go criteria, risks with contingencies, and critical path items flagged as immediate priority.
A launch plan document: milestone checklist with dates and owners, go/no-go criteria list, risk/contingency table, and a critical path summary with priority-flagged action items. The document is structured for distribution to every stakeholder — not just the people who were in the planning session.
Fourteen milestones, three go/no-go criteria, two identified risks. BoardSnap produced a launch checklist that the PM shared with engineering, marketing, and customer success — each team saw exactly what they owned and what depended on them.
An App Store launch with PR, social, and AppStore submission milestones coordinated across five people. BoardSnap's output identified a dependency conflict: the App Store review timeline overlapped with the press embargo lift. Caught in planning, not on launch day.
A launch plan is time-compressed and event-anchored — everything orients around a fixed launch date. A project plan is more flexible and ongoing. Launch plans benefit from the spatial, visual layout of a whiteboard more than most project types because the dependency mapping is complex and the stakes of getting it wrong are high.
Snap the revised plan board. BoardSnap captures the updated dates and dependencies. Use the project AI chat to ask 'what changed between the original and revised plan?' — useful for stakeholder communication.
Yes. Large launch plans that span multiple teams often benefit from multiple boards — one per team or workstream. All boards go into the same project. The project AI chat can synthesize cross-team dependencies: 'What does marketing depend on engineering finishing first?'
Yes — the free tier's one project and 30 boards covers most launch planning sessions. For recurring launch planning across multiple products or clients, Pro unlocks unlimited projects.
Snap the board, ship the action items in ten seconds.