BoardSnap is an iOS app that turns whiteboard photos into structured summaries in ten seconds. For copywriters, that means brief sessions, messaging architecture discussions, and copy strategy sessions produce clean written source material — the organized inputs that make the first draft flow, instead of the blank document stare.
The client works through the brief with you at the board — the objective, the audience, the key message, the mandatory elements. Snap. BoardSnap produces a structured creative brief — the document you write from instead of a reconstruction from memory.
Map the message hierarchy — primary, secondary, tertiary — with the audience and the proof points. Snap. BoardSnap produces a structured messaging framework — the architecture your copy expresses at every touchpoint.
Generate five creative directions on the board — the territory, the angle, the key idea, the tone. Snap. BoardSnap produces a structured description of each territory — the raw material for your territory presentation or your own editing process.
Work through the copy approach — the angle that will move the audience, the structure, the CTA logic. Snap. BoardSnap produces a structured copy strategy summary — the creative rationale that justifies the draft you haven't written yet.
Paste the client's brand guidelines, their website, or their product page. BoardSnap AI learns the brand voice, the messaging vocabulary, and the audience framing — strategy summaries reflect the brand's actual voice, not generic marketing language.
Each client engagement gets its own project. Brief sessions, messaging workshops, and feedback boards all organized per client — the creative brief history is searchable when the campaign comes back around.
Pin the brand guidelines, the messaging platform, or the approved creative brief. Every board session already knows the brand's baseline — the AI chat gives answers grounded in the actual brand voice and strategy.
Brief sessions happen at client offices, agency conference rooms, and coffee shops. BoardSnap queues on-device and processes when signal returns — the brief session is documented wherever the client meets you.
Copy deliverables with status — brief approved, draft submitted, revisions complete, final approved. The copy production workflow tracks itself from the brief session through delivery.
Yes — the act of working through the brief at the whiteboard (rather than sending a form) produces richer, more honest creative direction. Clients draw what they mean, annotate what they want, and respond to each other's input in real time. Snap at the end. BoardSnap produces a structured brief from the actual discussion — more specific than a filled-out form, more aligned than a memory of the conversation.
Map the message hierarchy on the board — primary message at the top, secondary claims below it, proof points under each claim. Snap. BoardSnap produces a structured messaging architecture that's the copy brief for every piece in the campaign — the headline expresses the primary, the body expresses the secondary, the proof points make it credible.
Yes — the creative rationale that justifies a copy approach is the most valuable and least documented output of a copy strategy session. Map the strategic thinking on the board — why this angle, why this structure, why this tone. Snap. BoardSnap produces the written rationale that accompanies your draft and makes the internal review easier.
Yes — develop your creative territories at the board (the angle, the approach, the tone, the key idea for each direction). Snap each territory. BoardSnap produces a structured description of each territory that serves as the territory presentation outline — you present from a structured document, not from improvised explanation.
Paste the client's brand voice guide or their website. BoardSnap AI learns the brand's vocabulary, their tone, and their audience framing — when it summarizes a brief session, it does so in language that's already directionally on-brand. Less rework to align the summary to the voice.
Content marketers using BoardSnap for editorial strategy and content planning.
Brand strategists using BoardSnap for positioning and brand voice sessions.
Editors using BoardSnap for editorial planning and manuscript sessions.
Marketing managers who brief copywriters from whiteboard planning sessions.
Snap a whiteboard. Ship the action plan. In ten seconds.