How BoardSnap learns your brand — one URL, every summary.

## The setup: one URL

In your project settings, there's a Brand URL field. Paste your company's website (homepage, about page, or a public-facing brand page). Tap Save.

BoardSnap sends a request to that URL, fetches the page content, and runs an AI pass that extracts:

• Tone markers — how formal or casual, how direct or explanatory, how concise or expansive
• Vocabulary — which words appear consistently, which terms are specific to the company or industry
• Brand personality — confident, warm, technical, conversational — whatever signals emerge from the writing
• What to avoid — language patterns that contradict the brand voice

This brand model is stored in the project and used every time a new board is analyzed.

## What changes in your summaries

Without brand context: "The team discussed next steps for the product launch, including finalizing copy, completing QA, and scheduling the announcement."

With brand context (for a direct, builder-voice company): "Ship copy this week. QA closes Friday. Announce Tuesday — no slip."

Same content, different voice. The brand-aware summary sounds like someone from your team wrote it, not a generic AI.

## How precise is the brand learning?

BoardSnap extracts signals from a single page — not a comprehensive style guide. The result is directionally accurate: it picks up your general tone and common vocabulary. It won't perfectly replicate a meticulously crafted brand voice from a single URL.

For best results:

• Use an About page or mission page (usually densely written in brand voice)
• Supplement with pinned context notes if there are specific terms or styles to enforce
• If the brand URL changes (rebrand), update the project URL and BoardSnap will re-learn

## Is this a Pro feature?

Yes. Brand-aware summaries are a Pro feature. Free tier boards include AI summaries but without brand personalization.