Brand-aware AI: summaries that sound like your company.
Short answer
Brand-aware AI in BoardSnap means that every summary and action item list it generates for a project sounds like your company's voice — not a generic AI output. You set it up once by pasting your website URL into the project settings. BoardSnap fetches the page, extracts your brand voice, terminology, and tone, and applies it to every future snap in that project.
## The problem with generic AI output
Most AI tools produce summaries that sound the same regardless of who asked. The terminology is neutral, the tone is corporate-neutral, and a client reading the output couldn't tell it came from your agency vs. any other.
For consultants, agencies, and any team that produces deliverables with a brand voice, that generic output is either unusable or needs heavy editing before it goes anywhere.
## How BoardSnap solves it
When you paste your website URL into a project's settings, BoardSnap fetches the page and runs an AI pass to extract:
- Tone signals — formal vs. casual, direct vs. explanatory
- Vocabulary preferences — words and phrases your brand uses repeatedly
- Terminology — your product names, internal terms, industry-specific language
- What to avoid — language patterns that don't fit your voice
This brand model is stored in the project. Every subsequent snap in that project produces a summary that reflects those signals.
## What it looks like in practice
A consulting firm that writes in a direct, no-hedging style will get summaries that are crisp and assertive. A healthcare provider that uses clinical language will see clinical terms in the output rather than colloquial substitutes. A startup with a casual, first-person voice gets summaries that sound like a colleague wrote them.
The alternative — copy-pasting a generic summary and editing it to match your brand — easily takes 10–15 minutes per board. Brand-aware AI does it in the same ten seconds as the snap.
## One setup, every snap
You paste the URL once. BoardSnap handles the rest for every board in that project. Change projects (different clients, different contexts) and the brand context switches with it.
## Is brand-aware AI a Pro feature?
Yes. Brand-aware summaries require a Pro subscription ($9.99/month or $69.99/year). The free tier includes AI summaries but without brand personalization.
Frequently asked
Can I use an internal brand guide URL or does it need to be a public website?
The URL needs to be publicly accessible so BoardSnap can fetch it. Internal URLs behind a login won't work. Use your public homepage, about page, or a public brand page as the source.
Can I update the brand URL if we rebrand?
Yes. Edit the project settings and paste the new URL. BoardSnap will re-fetch and update the brand model for future snaps.
See it work in ten seconds.
BoardSnap is free on the App Store. Snap a board — get a summary and action plan.