Q2 content calendar
A marketing team's quarterly planning session. Forty-two content items across eight weeks. BoardSnap organized them by channel, flagged three gap weeks, and generated action items for the five items without owners.
Use case
Plan the editorial calendar on the whiteboard. Get the content plan in seconds.
BoardSnap is an iOS app that reads editorial calendar whiteboards and turns month-by-month content planning sessions into a dated, topic-organized content plan with owners and formats.
Download on the
App Store
Free to start. Pro from $9.99/mo or $69.99/yr.
The problem
Editorial calendar planning on a whiteboard is genuinely useful. The whole team can see the month at a glance, move topics around, spot gaps, and argue about priorities in a shared space. It's a better experience than staring at a spreadsheet grid together.
The output of a whiteboard planning session should be a content calendar. Instead, it's usually a photo that someone screenshots and eventually types up — days later, after half the discussion nuance has faded and the person who said 'let's make sure we hit X before Q3' can't remember what X was.
BoardSnap turns the planning board into the calendar.
The workflow
- Draw the calendar grid
Weeks or months across the top. Content types or channels down the left side (blog, social, email, video). Or just weeks with content slots. Either structure works.
- Fill in topics by date slot
Write the topic or content idea in the relevant cell. Keep it brief — one to three words. If you know the format, write it in parentheses: (video), (thread), (long-form).
- Assign owners inline
Write the owner's initials next to the topic: 'Product update (JK).' Owners in the content plan become owners on the action items.
- Mark strategic anchors
Circle or star the non-negotiable dates: launch day, event, quarterly review. These are the anchors that other content schedules around.
- Identify the gaps
Stand back and look at the calendar. Write 'GAP' in any slot that's empty but should have content. GAP slots become open action items.
- Snap the calendar
BoardSnap reads the grid structure, topics by date, owners, formats, strategic anchors, and gap flags. The output is a dated content plan.
What you get
A content calendar document: each content item with its planned date or week, topic, format, owner, and priority flag. Strategic anchor dates are called out separately. Gap slots become open action items with a 'content TBD' flag. The output is structured enough to paste into Notion, Airtable, or your content management system.
Real examples
Product launch content plan
A launch month's content calendar with anchor dates for announcement, launch day, and post-launch coverage. BoardSnap identified the critical path content items that needed to be ready one week before the anchor date.
Frequently asked
Can BoardSnap read a monthly calendar grid?
Yes. Write dates clearly at the top of each column or row. BoardSnap reads the date labels and maps content items to their column or row. A typical thirty-day month calendar works well — just make sure content items are clearly inside their date cell.
What if the editorial calendar changes frequently?
Snap a new version whenever there's a significant revision. Each snap is a new board in the project — you accumulate a revision history automatically. The project AI chat can compare versions: 'What changed between the week-two and week-four calendar?'
Is this different from a content calendar?
An editorial calendar typically refers to the full publishing plan including strategy and themes; a content calendar is often the tactical day-by-day or week-by-week schedule. Both work identically in BoardSnap. See the content-calendar use case for the tactical scheduling workflow.
Can I use this for a podcast editorial calendar?
Yes. Episode titles, guests, recording dates, publication dates, promotional content — write it in the calendar grid and BoardSnap reads it as a podcast production plan. Format as 'Ep. 47: [topic] — Guest: [name]' for the clearest output.
Run your next editorial calendar planning with BoardSnap.
Snap the board, ship the action items in ten seconds.
Free · 1 project, 30 boards
Pro $9.99/mo · everything unlimited
Pro $69.99/yr · save 42%